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Why Should I Attend?
Whether your business expansion goals
are large or small, sublimation can make it happen!
From custom apparel & corporate recognition to personalized
gifts, sublimation offers a world of unique & profitable
opportunities. But it takes more than just a system
to grow. You’ve got to have knowledge.
Project Sublimation is a dedicated sublimation workshop
series designed to give you the skills and strategies
to build a profitable sublimation business. Whether
you are choosing your first sublimation system or want
to learn new ways getting the most out of sublimation,
this workshop is for you.
Each workshop is hosted by experienced industry professionals
who will provide you with an insiders view on what it
takes to be successful in sublimation transfer imaging.
What Skills Will I learn?
Skill is a practiced ability. Each Project Sublimation
Workshop is built around teaching you the real world
skills you need to be successful in your sublimation
business. During our classes, you will master:
- Equipment Options - The right machines
and accessories make the difference. Speed, cost,
resolution, print area size? Learn what questions
to ask when purchasing sublimation equipment and how
to get the most from your sublimation investment.
- Making Sublimated Items - Learn
tricks & tips for making a perfect transfer onto
all the popular substrates. What do different settings
for time, temperature, & pressure really mean?
Learn from seasoned experts and save valuable time
& money getting it right the first time.
- Troubleshooting Technical Problems
- Knowledge makes the difference. Access informative
learning programs that focus on leveraging the features
and functionality of the printer, ink, transfer press,
design software and color management tools.
- Efficiency - Learn why some people
are more profitable than others. Maximize productivity
and minimize waste using the latest color management
options, equipment maintenance and cost estimations.
What Strategies Will I learn?
Skill is not enough. You have to know the "how's"
and "whys" of sublimation, too. Project Sublimation
workshops will teach you to fine tune your business
strategies. You will learn how to:
- Create Better Business Models -
From home-based operations, mall kiosks, and mobile
units to production facilities and e-commerce, learn
the options available and help create the best model
for your business needs.
- Find the Right Sources - Find
sourcing on popular products such as mugs, car flags,
tiles, shirts, towels, etc. Hard to find items such
as carpets, bandanas, even jewelry are available if
you know where to look. Learn about preferred vendors
who can equip your business with the best supplies
available.
- Develop Business Plans - A comprehensive
business plan is the key to developing a successful
sublimation business model. Learn about the ideal
plan through a detailed guide for writing your business
plan.
- Implement a Sales & Marketing Program
- There are many markets for sublimation; Corporate
Apparel, Special Events, Tourism, Schools, Clubs,
Personalized Gifts, Home Furnishings, Automotive Personalization,
even Fashion Design. Understand targets you can service
and how to reach them.
Curriculum
Our curriculum was developed after consulting with
industry experts. Each workshop offers these classes:
The Sublimation Revolution: Be a ‘Dye-Sub
Army of One’
Dye sublimation has revolutionized the printing, awards
& recognition and apparel industries. Learn how
sublimation works and how the advent of this technology
changed consumer demands. We will examine how the dye-sub
marketplace delivers customized products on a mass scale
to consumers. Forecasts and trends will also be covered.
The Science of Sublimation
Many sublimation users, whether experienced or new,
don’t understand the science behind sublimation.
Comprehending the science behind sublimation will help
you make informed choices about your business. You'll
be better equipped to understand future developments
in this rapidly expanding industry. Just as important,
you'll be able to anticipate technical issues before
they arise.
Equip Yourself with the Right Equipment
Making good, strategic decisions about what equipment
to purchase and supplies to use can be a complicated
process. Since acquiring durable goods is a capital
intensive process, mistakes can be costly. This module
examines the strategic advantages of different sublimation
systems including heat presses, printers and software.
You'll what to look for in a system as well as how to
ask the right questions to make sure that you're getting
the right system for your unique business needs.
Eat with the Experts
In addition to lunch, you'll have the opportunity to
chat informally with successful sublimation business
owners.
Supply Yourself with the Right Supplies
Deciding which press to use in your shop is an important,
but infrequent decision you must make. Whereas, everyday
you must make decisions about what consumables to use.
In this module, we’ll examine why making careful
decisions about what consumables you use is so important
and why it is often overlooked. We’ll discuss
the pros and cons of various substrates, inks, transfer
papers, tape, jigs, paper trimmers and more.
Learn By Doing: Mastering Equipment and Troubleshooting
Problems
Roll up your sleeves and join in the fun. We’ll
walk through the process of making some of the marketplace’s
most popular sublimated items. You’ll make a mug,
t-shirt, mouse pad and more. You’ll boost your
profits by learning to make items right the first time.
We’ll also teach you industry insider tricks on
how to troubleshoot then fix commonly encountered technical
issues.
Is Your Business Model Working for You?
Learn the pros and cons of several popular dye-sublimation
business models. Are you following the model which best
suits your skills and experience? Do you want to expand
your business into a new model? Take an in depth look
at the heat press, ink, work area and software requirements
for each of these business models.
Studies In Success: Case Studies in Successful
Sublimation Marketing
Why reinvent the wheel? Examine several popular models
for marketing your sublimated products by studying real
world examples from successful sublimation businesses.
Make Sure Your Price is Right
One of the most common mistake sublimators make is failing
to price their products correctly. Learn about different
pricing models and how to develop pricing spreadsheets
that will boost your profits.
Color Management: Now You See It, Now You Don’t
Not all colors are created equal. Learn why color management
can be such a “hair puller.” Then learn
simple techniques to overcome popular color management
hurdles.
Software Tips and Tricks
Whether you use Corel or Adobe products, we'll teach
you tricks that will save you time and frustration.
*Project Curriculum is subject to change without notice.
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